Here is a recent letter from one of our clients. This is a real good example of top-notch customer service.
9/16/09
Dear Mr. Veltri
For the past several months I have been working with Geralyn Gallucci.
Throughout the process, with all our problems, she always handled our problems and set backs, including the sellers, in a professional manner.
She is truly an asset to your company.
Sincerely,
Charles & Marie
Friday, September 18, 2009
Saturday, June 27, 2009
Notes From Our Sales Associates
I always enjoy when I get notes from our associates! Here are a couple I received recently...
FROM: Geralyn Gallucci
SENT: Wed 6/17/2009 4:44 PM
TO: 'Albert S. Veltri'; 'Cynthia L. Veltri'
SUBJECT: Regards from old friends
I have to let both of you know that several people have wanted me to let you know they were asking for you. As you know I’m working with clients in the Spring Lake area and have been showing houses. So here goes…Cindy Patricia Wieghorst, the old receptionist at Wellmen said hi…she is an agent with Avon Realty. Joseph Apicelli from Diane Turton asked for both of you…sends his regards and thinks you both are great! And today I spoke with Janet McConnell who had nice things to say as well….
It makes me feel good when I say I work for Veltri and people have nice things to say about my brokers/bosses/owners. Keep up the good work! Lolol
Geralyn
*************************************************************************************
FROM: Joseph Gallucci
SENT: Fri 6/26/2009 4:09 PM
TO: 'Albert S. Veltri'; 'Rod Beck'
SUBJECT: Relay System
Just wanted to say that this Relay system is the best thing since “sliced bread”.
Joseph Gallucci
Veltri & Associates Realtors
1012 Cox Cro Road
Toms River ,NJ
08755
201-376-8000
732-281-3062
jgallucci2020@comcast.net
www.veltrirealtors.com
Joe is referring to our Internet based Transaction Management System.
FROM: Geralyn Gallucci
SENT: Wed 6/17/2009 4:44 PM
TO: 'Albert S. Veltri'; 'Cynthia L. Veltri'
SUBJECT: Regards from old friends
I have to let both of you know that several people have wanted me to let you know they were asking for you. As you know I’m working with clients in the Spring Lake area and have been showing houses. So here goes…Cindy Patricia Wieghorst, the old receptionist at Wellmen said hi…she is an agent with Avon Realty. Joseph Apicelli from Diane Turton asked for both of you…sends his regards and thinks you both are great! And today I spoke with Janet McConnell who had nice things to say as well….
It makes me feel good when I say I work for Veltri and people have nice things to say about my brokers/bosses/owners. Keep up the good work! Lolol
Geralyn
*************************************************************************************
FROM: Joseph Gallucci
SENT: Fri 6/26/2009 4:09 PM
TO: 'Albert S. Veltri'; 'Rod Beck'
SUBJECT: Relay System
Just wanted to say that this Relay system is the best thing since “sliced bread”.
Joseph Gallucci
Veltri & Associates Realtors
1012 Cox Cro Road
Toms River ,NJ
08755
201-376-8000
732-281-3062
jgallucci2020@comcast.net
www.veltrirealtors.com
Joe is referring to our Internet based Transaction Management System.
Saturday, June 13, 2009
Traditional Agents Earn $36,700 Annually; Internet Agents Earn $100,000+ Annually
Published on Tuesday, May 26, 2009
by Mike Parker
The news from the NAR annual survey is in; average age of members rose, sales fell, membership fell, income fell. Only 73% of agents were “very certain” that they’d stay in the business for another two years (and that is down from last year, too!).
Of course, the reported $36,700 median income level includes all those new (two years and under) agents who averaged around $8,600 for their toil and those seasoned (16 year) veterans who averaged $53,900. When the majority of members can’t earn a decent living in their chosen field, that field is in real jeopardy, and so is that membership. Even garbage collectors earn between $35,000 and $80,000 a year.
Paul Bishop, managing director for real estate research for NAR was quoted as saying “Almost all of our members have secondary business specialties and are diversified in their income streams……..some are involved in related businesses.” I would think they would have to be involved in earning an income somewhere other than real estate if real estate incomes are so puny.
Capping off this report were many more facts, but the one that stands out for me is this one: “Members say that they received only four buyer or seller inquiries from their personal Internet site over the past year, which accounted for just 3% of their business.”
Folks, the bad news in the first paragraph is directly related to the bad news in the third paragraph. It is common knowledge that agents who have made the transition to being Internet real estate agents continue to make six figures, and that knowledge is supported by our customer database. They are prospecting exactly where the homebuyer is looking today: online. Those agents receive about 80% of their leads and their business from the Internet. What is the basis of this huge disparity in income and success levels?
Traditional buyer vs. Internet buyer
In February of 2007, an article entitled Online Marketing: Internet Buyer vs. Traditional Home Buyer Study: The Real Estate World is Changing even Faster than You Think! was published in this newsletter and in print. I wrote that article utilizing the facts as determined by the California Association of Realtors® in their 2006 study on the subject.
The article was quite popular, was heavily quoted and reprinted by other leading publications, as well as being distributed by some state real estate trade groups to their members (write me and I will send you a copy, free). That article explained how the paradigm for buying a home had irrevocably changed. It was a call to action for the agents and brokers looking to catch the wave that is online marketing for realtors.
Now, two years later, it is apparent that not enough agents and brokers were paying attention. When NAR reports that 80+% of residential real estate sales begin online yet the average agent says that online sales only account for 3% of their business, what is going on in the field? What a huge disconnect! It appears that 80% of all buyers are not finding the traditional real estate agent (as defined in NAR’s 2008 survey). Who, then, do those 80% of buyers go to? They go to the agent who paid attention two years ago. They go to the Internet real estate agent.
Who is this “Internet Real Estate Agent?”
The Internet Real Estate agent has many faces. The agent can be a Grandmother from Amarillo, a real estate couple from California, an immigrant from Europe who settled here, a fourth generation Texan, a native New Mexican, a seasoned Carolina professional, a resort specialist in the Turks and Caicos Islands, a big thinker from New Brunswick or a Massachusetts contrarian—or hundreds of other iterations of the North American real estate agent---the profile is as diverse as the membership of NAR.
The simple fact is that with a little bit of guidance, the Internet real estate agent could be you. With over 80% of consumers doing their preliminary home and agent searching online from the comfort of their home or office, the Internet rewards those who listen to the success of those who succeed there. Internet Real Estate Agents realize that they will live or die as a real estate professional depending on how well they attract prospects online and then develop those prospects into buyers with their selling skills, their local knowledge and their personal high level of service and they are identified by these benchmarks:
by Mike Parker
The news from the NAR annual survey is in; average age of members rose, sales fell, membership fell, income fell. Only 73% of agents were “very certain” that they’d stay in the business for another two years (and that is down from last year, too!).
Of course, the reported $36,700 median income level includes all those new (two years and under) agents who averaged around $8,600 for their toil and those seasoned (16 year) veterans who averaged $53,900. When the majority of members can’t earn a decent living in their chosen field, that field is in real jeopardy, and so is that membership. Even garbage collectors earn between $35,000 and $80,000 a year.
Paul Bishop, managing director for real estate research for NAR was quoted as saying “Almost all of our members have secondary business specialties and are diversified in their income streams……..some are involved in related businesses.” I would think they would have to be involved in earning an income somewhere other than real estate if real estate incomes are so puny.
Capping off this report were many more facts, but the one that stands out for me is this one: “Members say that they received only four buyer or seller inquiries from their personal Internet site over the past year, which accounted for just 3% of their business.”
Folks, the bad news in the first paragraph is directly related to the bad news in the third paragraph. It is common knowledge that agents who have made the transition to being Internet real estate agents continue to make six figures, and that knowledge is supported by our customer database. They are prospecting exactly where the homebuyer is looking today: online. Those agents receive about 80% of their leads and their business from the Internet. What is the basis of this huge disparity in income and success levels?
Traditional buyer vs. Internet buyer
In February of 2007, an article entitled Online Marketing: Internet Buyer vs. Traditional Home Buyer Study: The Real Estate World is Changing even Faster than You Think! was published in this newsletter and in print. I wrote that article utilizing the facts as determined by the California Association of Realtors® in their 2006 study on the subject.
The article was quite popular, was heavily quoted and reprinted by other leading publications, as well as being distributed by some state real estate trade groups to their members (write me and I will send you a copy, free). That article explained how the paradigm for buying a home had irrevocably changed. It was a call to action for the agents and brokers looking to catch the wave that is online marketing for realtors.
Now, two years later, it is apparent that not enough agents and brokers were paying attention. When NAR reports that 80+% of residential real estate sales begin online yet the average agent says that online sales only account for 3% of their business, what is going on in the field? What a huge disconnect! It appears that 80% of all buyers are not finding the traditional real estate agent (as defined in NAR’s 2008 survey). Who, then, do those 80% of buyers go to? They go to the agent who paid attention two years ago. They go to the Internet real estate agent.
Who is this “Internet Real Estate Agent?”
The Internet Real Estate agent has many faces. The agent can be a Grandmother from Amarillo, a real estate couple from California, an immigrant from Europe who settled here, a fourth generation Texan, a native New Mexican, a seasoned Carolina professional, a resort specialist in the Turks and Caicos Islands, a big thinker from New Brunswick or a Massachusetts contrarian—or hundreds of other iterations of the North American real estate agent---the profile is as diverse as the membership of NAR.
The simple fact is that with a little bit of guidance, the Internet real estate agent could be you. With over 80% of consumers doing their preliminary home and agent searching online from the comfort of their home or office, the Internet rewards those who listen to the success of those who succeed there. Internet Real Estate Agents realize that they will live or die as a real estate professional depending on how well they attract prospects online and then develop those prospects into buyers with their selling skills, their local knowledge and their personal high level of service and they are identified by these benchmarks:
70% or more of their leads and sales come from their online efforts;
They average at least a home sale monthly from those efforts;
They average more than $100,000 a year in commissions from Internet real estate sales;
They are pleased with their business and with the outlook for this year. There are no economic downturns online.
All Internet real estate agents know these things
1. You must be able to be found online by people searching for homes in your neighborhood.That means you must either maintain your own website, or you must let someone manage a site built just for you that produces these leads, and that site must employ the best in REAL SEO to make it found on the first pages of the major search engines by Internet buyers. As more people find your site, more people visit it; your traffic goes up.
2. Once people find your site, they must be incented to sign in.When they find your site, they are anonymous; you can’t call them back or answer their questions if you don’t know who they are. When 5-15% of visitors to your site sign in, you will receive enough leads to achieve consistent success.
3. In order to consistently succeed, however, you must call all inquiries immediately and you must respond to their emails as fast as you possibly can. Think of it this way: a person walks into your office and says “I’m interested in buying a home in the $300,000 range.” How long would you keep that person waiting to be taken into someone’s office? You must think of an Internet lead the same way. No less a great institution of learning than the Massachusetts Institute of Technology (MIT) says that all leads degrade substantially over time—even if not responded to in one hour. Contrast that to NAR’s finding that 50% of all agents call leads back within 54 hours, but that 50% of all agents never call them back and you’ll have no trouble understanding why so many fail at Internet Marketing.
It’s that simple, really.
It’s not too late now, but it will be too late if you continue to do nothing
NAR’s income data is derived from the percentage of members who responded to their survey. Our Internet real estate agent income data is compiled from our proprietary database of clients. Virtually every client who has been actively marketing online for two years or more is very successful; some sell between 50-100 homes annually from their online marketing; many more sell 10-20 homes annually. Do the math: If you supplemented what you sell now with 10-20 homes from your online marketing each year, how much would you be making?
Most likely, you would be earning far more than the median traditional agent of even 16 years experience. The 2007 study and article concentrated on the buying habits of Internet homebuyers compared to those of traditional homebuyers. All agents need to target those homebuyers. Selling online is about the quality and quantity of leads you generate. Just a few real leads are enough to succeed each month. A real lead is when the prospect has looked online for what you sell and actually wants to speak with you. You can’t buy leads like those. You need to produce them.
When you succeed online you’ll have a steady stream of prospects from places you never considered and locations you thought you had blanketed appearing in your inbox every week. Competent salespeople only need true prospects to call upon in order to sell homes. If you’re competent, all you need are real leads in order to sell houses online. Are you competent? Then all you need are the leads.
Two years ago, the subject study incented some to get involved in online marketing, but most did nothing. If another two years go by with you doing nothing to succeed online, you won’t be reading this publication anymore because you will have left the business. The process of buying a home has moved online. Have you?
©2009 Mike Parker - About the Author: Mike Parker (mparker@theblackwatercg.com) specializes in online marketing services for Realtors® and real estate professionals. To request a free review of your online marketing and website to determine if it is set up properly to be effective click here and it will be evaluated free. Also feel free to obtain the new booklet “REAL LEADS™ - How to get them and Sell Homes Online,” FREE with no obligation. Just go to the Blackwater Consulting or Compass Internet site and download the booklet in the Success Stories section or from the homepage.
Sunday, May 17, 2009
NAR Mid-Year Ethics Changes - False & Misleading Statements Made via Social Media Tools
Standard of Practice 15-2 was amended and a new Standard of Practice was approved to strengthen members’ obligations to refrain from making false or misleading statements about competitors, including in use of social media tools.
Standard of Practice 15-2 has been amended as follows: "The obligation to refrain from making false or misleading statements about competitors, competitors' businesses and competitors' business practices includes the duty to not knowingly or recklessly publish, repeat, retransmit, or republish false or misleading statements made by others. This duty applies whether false or misleading statements are repeated in person, in writing, by technological means (e.g., the Internet), or by any other means."
The new Standard of Practice related to Article 15 is adopted as follows: "The obligation to refrain from making false or misleading statements about competitors, competitors' businesses and competitors' business practices includes the duty to publish a clarification about or remove statements made by others on electronic media the Realtor controls once the Realtor knows the statement is false or misleading."
For example, if you’re publishing a blog and someone posts a false or misleading comment about a fellow REALTOR® on it, it’s your duty to remove the post or publish a clarification when you become aware of it.
While I do not have any problem with using social media to promote our profession, I think this change is long overdue as using social media as a means to publish hurtful, false or misleading statements about fellow Realtors. It hurts not only the intended recipient but it shows a lack of integrity on the part of the sender who is in the same profession. It hurts us all in the long run.
Standard of Practice 15-2 has been amended as follows: "The obligation to refrain from making false or misleading statements about competitors, competitors' businesses and competitors' business practices includes the duty to not knowingly or recklessly publish, repeat, retransmit, or republish false or misleading statements made by others. This duty applies whether false or misleading statements are repeated in person, in writing, by technological means (e.g., the Internet), or by any other means."
The new Standard of Practice related to Article 15 is adopted as follows: "The obligation to refrain from making false or misleading statements about competitors, competitors' businesses and competitors' business practices includes the duty to publish a clarification about or remove statements made by others on electronic media the Realtor controls once the Realtor knows the statement is false or misleading."
For example, if you’re publishing a blog and someone posts a false or misleading comment about a fellow REALTOR® on it, it’s your duty to remove the post or publish a clarification when you become aware of it.
While I do not have any problem with using social media to promote our profession, I think this change is long overdue as using social media as a means to publish hurtful, false or misleading statements about fellow Realtors. It hurts not only the intended recipient but it shows a lack of integrity on the part of the sender who is in the same profession. It hurts us all in the long run.
Friday, May 15, 2009
NAR Mid-Yead Meeting Update
As a Director of the National Association of Realtors I a must attend all meetings regarding budget and policy issues.
Every mid-year meeting is held in Washington, DC and fortunately they have reserved a great room for me at the Omni Shoreham Hotel which is just across the street from the convention hall.
Many here are showing cautious optimism about the economy and market in general. Saturday is the big day where all the Directors will vote on all issues. It sometimes becomes a little intense as like with all organizations there are some that have opposing views on certain issues.
They also have a trade show where I finally me the designer on our Lucero system as well as other systems that can make our company more efficient and profitable.
As for food, we had a Board dinner at Morton's Steak House which I thought was not that good. So last night Cindy and I broke ranks and went to B. Smith's and it was fabulous and relatively inexpensive....a real plus!
Today I have a division 2 meeting that is with directors from NY, NJ and PA. After that there is a cocktail party.
I do enjoy giving back to an industry that has given me so much. It also provides our company with info to help us grow and in this economy, just try to stay alive.
More to follow...
Every mid-year meeting is held in Washington, DC and fortunately they have reserved a great room for me at the Omni Shoreham Hotel which is just across the street from the convention hall.
Many here are showing cautious optimism about the economy and market in general. Saturday is the big day where all the Directors will vote on all issues. It sometimes becomes a little intense as like with all organizations there are some that have opposing views on certain issues.
They also have a trade show where I finally me the designer on our Lucero system as well as other systems that can make our company more efficient and profitable.
As for food, we had a Board dinner at Morton's Steak House which I thought was not that good. So last night Cindy and I broke ranks and went to B. Smith's and it was fabulous and relatively inexpensive....a real plus!
Today I have a division 2 meeting that is with directors from NY, NJ and PA. After that there is a cocktail party.
I do enjoy giving back to an industry that has given me so much. It also provides our company with info to help us grow and in this economy, just try to stay alive.
More to follow...
Tuesday, May 5, 2009
Company Mixer Planned at Veltri Realtors
I once heard somewhere that when times are tough...have a party!
That's exactly what we are going to do. Have a company mixer! It's time once again to welcome our newest Sales Manager and over 10 new sales associates. Over the years we have scheduled these events with great success. It's a wonderful time for all of our colleagues to meet one another and to network.
It is also a time for those who are curious about our company to come and see first-hand the power of our marketing, lead generation and sales systems and to meet the successful sales associates who take advantage of them. Our company is heading in a new direction with re-aligning offices and expanding our sales territories.
The event will be held at our...
That's exactly what we are going to do. Have a company mixer! It's time once again to welcome our newest Sales Manager and over 10 new sales associates. Over the years we have scheduled these events with great success. It's a wonderful time for all of our colleagues to meet one another and to network.
It is also a time for those who are curious about our company to come and see first-hand the power of our marketing, lead generation and sales systems and to meet the successful sales associates who take advantage of them. Our company is heading in a new direction with re-aligning offices and expanding our sales territories.
The event will be held at our...
Ocean County Regional Sales and Support Center
Corporate Offices
1012 Cox Cro Road
Toms River, New Jersey 08755
May 29, 2009
5:00 to 9:00 pm
Anyone wishing to learn about our company should call Al Veltri at (732) 600-9904 to RSVP.
Sunday, May 3, 2009
Veltri Realtors Conducting Homebuyer Seminars and Food Drive
Veltri & Associates, Realtors will be conducting a series of Homebuyer's Seminars at locations in Monmouth and Ocean Counties. “The goal is to help the residents of both counties realize the dream of home ownership by providing accurate and timely advice on how to prepare for the process of purchasing a home” explains Cynthia Curry, Broker Associate and event coordinator for Veltri Realtors. Discussions will include information on the government's First Time Homebuyer Credit, Credit Repair, the Mortgage Process and working with a Professional Realtor.
In conjunction with these sessions, the company will be organizing a Food Drive to benefit the FoodBank of Monmouth and Ocean Counties located in Neptune NJ. “We are asking attendees to bring a nonperishable food item or monetary donation in lieu of a fee to attend the seminar,” states Curry. For every $1 donated, the FoodBank can provide 5 meals or distribute up to 7 pounds of food. Receptacles will be provided to collect the food donations. Anyone can drop off items during the seminar hours whether or not they will be attending.
Two seminars are currently scheduled with additional locations to be added. The first will be held Thursday, May 14, from 6:30-8:30 p.m. at the Hilton Garden Inn on Rt. 70W in Lakewood (vicinity of Brick, Lakewood, and Toms River). The second will be held Sunday, May 17, from 12:30-2:30 p.m. at The Wine Loft in Long Branch at Pier Village. Refreshments will be served. Seating is limited. Please call Veltri Realtors’ Cynthia Curry at cell 908-910-9029 for more information and to make your reservation.
Veltri & Associates, Realtors, ranked in the top 4% of all real estate companies in Monmouth & Ocean Counties in closed sales in 2008, is a full-service real estate agency with locations in Pt. Pleasant, Lavallette, Toms River-North Dover, Howell, Brick and Lakewood.
It combines both traditional and Internet sales capabilities including residential sales and rentals, commercial, adult community, new homes, luxury homes and estates, vacation homes and rentals as well as worldwide relocation. The company features an array of flexible money-saving listing fee plans as well as a broad range of compensation opportunities for its sales associates.
In conjunction with these sessions, the company will be organizing a Food Drive to benefit the FoodBank of Monmouth and Ocean Counties located in Neptune NJ. “We are asking attendees to bring a nonperishable food item or monetary donation in lieu of a fee to attend the seminar,” states Curry. For every $1 donated, the FoodBank can provide 5 meals or distribute up to 7 pounds of food. Receptacles will be provided to collect the food donations. Anyone can drop off items during the seminar hours whether or not they will be attending.
Two seminars are currently scheduled with additional locations to be added. The first will be held Thursday, May 14, from 6:30-8:30 p.m. at the Hilton Garden Inn on Rt. 70W in Lakewood (vicinity of Brick, Lakewood, and Toms River). The second will be held Sunday, May 17, from 12:30-2:30 p.m. at The Wine Loft in Long Branch at Pier Village. Refreshments will be served. Seating is limited. Please call Veltri Realtors’ Cynthia Curry at cell 908-910-9029 for more information and to make your reservation.
Veltri & Associates, Realtors, ranked in the top 4% of all real estate companies in Monmouth & Ocean Counties in closed sales in 2008, is a full-service real estate agency with locations in Pt. Pleasant, Lavallette, Toms River-North Dover, Howell, Brick and Lakewood.
It combines both traditional and Internet sales capabilities including residential sales and rentals, commercial, adult community, new homes, luxury homes and estates, vacation homes and rentals as well as worldwide relocation. The company features an array of flexible money-saving listing fee plans as well as a broad range of compensation opportunities for its sales associates.
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