Standard of Practice 15-2 was amended and a new Standard of Practice was approved to strengthen members’ obligations to refrain from making false or misleading statements about competitors, including in use of social media tools.
Standard of Practice 15-2 has been amended as follows: "The obligation to refrain from making false or misleading statements about competitors, competitors' businesses and competitors' business practices includes the duty to not knowingly or recklessly publish, repeat, retransmit, or republish false or misleading statements made by others. This duty applies whether false or misleading statements are repeated in person, in writing, by technological means (e.g., the Internet), or by any other means."
The new Standard of Practice related to Article 15 is adopted as follows: "The obligation to refrain from making false or misleading statements about competitors, competitors' businesses and competitors' business practices includes the duty to publish a clarification about or remove statements made by others on electronic media the Realtor controls once the Realtor knows the statement is false or misleading."
For example, if you’re publishing a blog and someone posts a false or misleading comment about a fellow REALTOR® on it, it’s your duty to remove the post or publish a clarification when you become aware of it.
While I do not have any problem with using social media to promote our profession, I think this change is long overdue as using social media as a means to publish hurtful, false or misleading statements about fellow Realtors. It hurts not only the intended recipient but it shows a lack of integrity on the part of the sender who is in the same profession. It hurts us all in the long run.
Sunday, May 17, 2009
Friday, May 15, 2009
NAR Mid-Yead Meeting Update
As a Director of the National Association of Realtors I a must attend all meetings regarding budget and policy issues.
Every mid-year meeting is held in Washington, DC and fortunately they have reserved a great room for me at the Omni Shoreham Hotel which is just across the street from the convention hall.
Many here are showing cautious optimism about the economy and market in general. Saturday is the big day where all the Directors will vote on all issues. It sometimes becomes a little intense as like with all organizations there are some that have opposing views on certain issues.
They also have a trade show where I finally me the designer on our Lucero system as well as other systems that can make our company more efficient and profitable.
As for food, we had a Board dinner at Morton's Steak House which I thought was not that good. So last night Cindy and I broke ranks and went to B. Smith's and it was fabulous and relatively inexpensive....a real plus!
Today I have a division 2 meeting that is with directors from NY, NJ and PA. After that there is a cocktail party.
I do enjoy giving back to an industry that has given me so much. It also provides our company with info to help us grow and in this economy, just try to stay alive.
More to follow...
Every mid-year meeting is held in Washington, DC and fortunately they have reserved a great room for me at the Omni Shoreham Hotel which is just across the street from the convention hall.
Many here are showing cautious optimism about the economy and market in general. Saturday is the big day where all the Directors will vote on all issues. It sometimes becomes a little intense as like with all organizations there are some that have opposing views on certain issues.
They also have a trade show where I finally me the designer on our Lucero system as well as other systems that can make our company more efficient and profitable.
As for food, we had a Board dinner at Morton's Steak House which I thought was not that good. So last night Cindy and I broke ranks and went to B. Smith's and it was fabulous and relatively inexpensive....a real plus!
Today I have a division 2 meeting that is with directors from NY, NJ and PA. After that there is a cocktail party.
I do enjoy giving back to an industry that has given me so much. It also provides our company with info to help us grow and in this economy, just try to stay alive.
More to follow...
Tuesday, May 5, 2009
Company Mixer Planned at Veltri Realtors
I once heard somewhere that when times are tough...have a party!
That's exactly what we are going to do. Have a company mixer! It's time once again to welcome our newest Sales Manager and over 10 new sales associates. Over the years we have scheduled these events with great success. It's a wonderful time for all of our colleagues to meet one another and to network.
It is also a time for those who are curious about our company to come and see first-hand the power of our marketing, lead generation and sales systems and to meet the successful sales associates who take advantage of them. Our company is heading in a new direction with re-aligning offices and expanding our sales territories.
The event will be held at our...
That's exactly what we are going to do. Have a company mixer! It's time once again to welcome our newest Sales Manager and over 10 new sales associates. Over the years we have scheduled these events with great success. It's a wonderful time for all of our colleagues to meet one another and to network.
It is also a time for those who are curious about our company to come and see first-hand the power of our marketing, lead generation and sales systems and to meet the successful sales associates who take advantage of them. Our company is heading in a new direction with re-aligning offices and expanding our sales territories.
The event will be held at our...
Ocean County Regional Sales and Support Center
Corporate Offices
1012 Cox Cro Road
Toms River, New Jersey 08755
May 29, 2009
5:00 to 9:00 pm
Anyone wishing to learn about our company should call Al Veltri at (732) 600-9904 to RSVP.
Sunday, May 3, 2009
Veltri Realtors Conducting Homebuyer Seminars and Food Drive
Veltri & Associates, Realtors will be conducting a series of Homebuyer's Seminars at locations in Monmouth and Ocean Counties. “The goal is to help the residents of both counties realize the dream of home ownership by providing accurate and timely advice on how to prepare for the process of purchasing a home” explains Cynthia Curry, Broker Associate and event coordinator for Veltri Realtors. Discussions will include information on the government's First Time Homebuyer Credit, Credit Repair, the Mortgage Process and working with a Professional Realtor.
In conjunction with these sessions, the company will be organizing a Food Drive to benefit the FoodBank of Monmouth and Ocean Counties located in Neptune NJ. “We are asking attendees to bring a nonperishable food item or monetary donation in lieu of a fee to attend the seminar,” states Curry. For every $1 donated, the FoodBank can provide 5 meals or distribute up to 7 pounds of food. Receptacles will be provided to collect the food donations. Anyone can drop off items during the seminar hours whether or not they will be attending.
Two seminars are currently scheduled with additional locations to be added. The first will be held Thursday, May 14, from 6:30-8:30 p.m. at the Hilton Garden Inn on Rt. 70W in Lakewood (vicinity of Brick, Lakewood, and Toms River). The second will be held Sunday, May 17, from 12:30-2:30 p.m. at The Wine Loft in Long Branch at Pier Village. Refreshments will be served. Seating is limited. Please call Veltri Realtors’ Cynthia Curry at cell 908-910-9029 for more information and to make your reservation.
Veltri & Associates, Realtors, ranked in the top 4% of all real estate companies in Monmouth & Ocean Counties in closed sales in 2008, is a full-service real estate agency with locations in Pt. Pleasant, Lavallette, Toms River-North Dover, Howell, Brick and Lakewood.
It combines both traditional and Internet sales capabilities including residential sales and rentals, commercial, adult community, new homes, luxury homes and estates, vacation homes and rentals as well as worldwide relocation. The company features an array of flexible money-saving listing fee plans as well as a broad range of compensation opportunities for its sales associates.
In conjunction with these sessions, the company will be organizing a Food Drive to benefit the FoodBank of Monmouth and Ocean Counties located in Neptune NJ. “We are asking attendees to bring a nonperishable food item or monetary donation in lieu of a fee to attend the seminar,” states Curry. For every $1 donated, the FoodBank can provide 5 meals or distribute up to 7 pounds of food. Receptacles will be provided to collect the food donations. Anyone can drop off items during the seminar hours whether or not they will be attending.
Two seminars are currently scheduled with additional locations to be added. The first will be held Thursday, May 14, from 6:30-8:30 p.m. at the Hilton Garden Inn on Rt. 70W in Lakewood (vicinity of Brick, Lakewood, and Toms River). The second will be held Sunday, May 17, from 12:30-2:30 p.m. at The Wine Loft in Long Branch at Pier Village. Refreshments will be served. Seating is limited. Please call Veltri Realtors’ Cynthia Curry at cell 908-910-9029 for more information and to make your reservation.
Veltri & Associates, Realtors, ranked in the top 4% of all real estate companies in Monmouth & Ocean Counties in closed sales in 2008, is a full-service real estate agency with locations in Pt. Pleasant, Lavallette, Toms River-North Dover, Howell, Brick and Lakewood.
It combines both traditional and Internet sales capabilities including residential sales and rentals, commercial, adult community, new homes, luxury homes and estates, vacation homes and rentals as well as worldwide relocation. The company features an array of flexible money-saving listing fee plans as well as a broad range of compensation opportunities for its sales associates.
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